Client: Peck's Taekwondo America - Anniversary Logo Design
Client Overview:
Peck's Taekwondo America is a renowned martial arts school located in Raleigh, NC. Established in 1994 by Master Julee Peck, the school has been dedicated to teaching the art of Taekwondo to individuals of all ages, promoting physical fitness, mental discipline, and self-defense skills.
Objective:
To commemorate the 30-year milestone of Peck's Taekwondo America, the client sought a special anniversary logo design. The logo needed to encapsulate the spirit of the school's three-decade journey while reflecting its core values of discipline, strength, and community. Additionally, the design had to be versatile for various marketing materials, with a specific emphasis on being easily transferable to t-shirts for sale at the school.
Design Concept:
After thorough research my goal was to create a logo that would honor Peck's Taekwondo America's 30-year legacy. The logo needed to capture the essence of the school while also being adaptable for various uses, notably for t-shirts to be sold at the school.
Execution:
1. Symbolism: The number '30' stands out as the central element, representing the milestone anniversary. Flanked by two female kickers, it symbolizes the strength and resilience fostered within the school over the past three decades.
2. Typography: Clean and bold typography was chosen to ensure legibility and clarity, aligning with the simplicity and professionalism associated with the school.
3. Color Scheme: The primary colors chosen were black and white with the option to change to any other color to print on different color t-shirts.
4. Badge-like Design: The triangular badge-like shape provides a sense of unity and cohesion, reminiscent of martial arts emblems and badges of honor. This design choice adds a touch of tradition while maintaining a contemporary appeal.
5. Simplicity and Versatility: The logo's simplicity ensures easy scalability and adaptability for various applications, from digital platforms to print materials such as t-shirts and merchandise.
Outcome: The finalized logo design for Peck's Taekwondo America's 30th anniversary successfully encapsulates the essence of the school's journey over the past three decades. It effectively communicates strength, unity, and tradition while exuding a modern and dynamic aesthetic. The logo's versatility allows for seamless integration across diverse marketing channels, with a particular focus on its application on t-shirts for sale at the school. Overall, the anniversary logo serves as a fitting tribute to the legacy of Peck's Taekwondo America and its ongoing commitment to empowering individuals through martial arts.