Client: Print Culture - Flyer Design
Client Overview:
Print Culture, a busy printing and design company, specializes in providing various services such as vinyl installation, branded promotional items, graphic design services, t-shirt printing, and merchandise production. With a desire to expand their clientele within the martial arts community, Print Culture sought help to create a visually appealing and informative flyer tailored specifically to martial arts schools.
Objectives:
- Attract the attention of martial arts schools.
- Showcase Print Culture's range of services relevant to the martial arts industry.
- Provide clear contact information for inquiries and orders.
Design Process:
1. Research and Conceptualization:
- Conducted research on the martial arts industry, including popular colors, imagery, and themes.
- Identified key services offered by Print Culture that would appeal to martial arts schools.
- Brainstormed design concepts that would effectively communicate Print Culture's offerings while resonating with the target audience.
2. Design Development:
- Selected a color scheme consisting of yellow, blue, and red to evoke energy, professionalism, and dynamism.
- Chose an image of two kids sparring as the main focal point to capture the essence of martial arts training and appeal to both children and adults.
- Incorporated smaller images showcasing Print Culture's services, including vinyl installation on front doors, logo-printed mugs, and branded bag tags, to demonstrate the variety of products available.
- Utilized bold and attention-grabbing typography to highlight key information such as services offered and contact details.
- Ensured the layout was clean, organized, and easy to navigate, with clear sections for each service offered.
3. Review and Refinement:
- Presented initial design concepts to the client for feedback and approval.
- Incorporated client feedback to make necessary revisions, such as adjusting imagery placement, refining text content, and enhancing visual elements.
- Conducted thorough proofreading to ensure accuracy and consistency in all written content.
4. Finalization:
- Implemented final changes and refinements to produce the completed flyer design.
- Checked for print readiness, including resolution, color accuracy, and bleed settings.
- Saved the design in multiple formats suitable for both print and digital distribution.
Results:
The finalized flyer design effectively communicated Print Culture's services to martial arts schools, showcasing the company's capabilities in vinyl installation, branded promotional items, graphic design services, and merchandise production. The use of vibrant colors, compelling imagery, and clear messaging helped attract the attention of the target audience and encourage inquiries and orders. Print Culture received positive feedback from martial arts schools, leading to increased interest and engagement with their services.
Conclusion:
I successfully fulfilled the client's objectives by creating a visually appealing and informative flyer tailored specifically to martial arts schools. By leveraging effective design elements and strategic messaging, Print Culture was able to effectively showcase their offerings and attract new clientele within the martial arts community.