Client - Neandro's Restaurant - Logo Design and Branding
Client Overview:
Neandro's Restaurant is a charming seaside eatery that prides itself on offering a unique dining experience, combining delectable cuisine with a rustic and relaxed atmosphere. Nestled by the sea, the restaurant is adorned with a majestic, ancient tree that has become a central feature of the establishment. Neandro's has a vision to captivate customers with its coastal charm, delicious food, and the warmth of its rustic surroundings.
Design Objectives:
- Seaside Theme: Reflect the restaurant's coastal location through the logo, emphasizing the connection to the sea.
- Incorporate the Tree: Highlight the beautiful big tree inside the restaurant, symbolizing natural beauty, growth, and a welcoming environment.
- Rustic Atmosphere: Capture the rustic ambiance of the establishment, communicating warmth and authenticity.
Research and Inspiration:
After reviewing photos of Neandro's Restaurant and thoroughly studying the client brief. This immersive approach allowed me to understand the unique features, colors, and textures that define Neandro's identity. By focusing on the visual elements captured in the photographs, I gained insight into the essence of the restaurant and used it as a foundation for the design concepts.
Concept Development:
- Seaside Imagery: The concept began with incorporating elements such as waves, and the sea horizon to evoke the restaurant's coastal proximity.
- Tree Symbolism: The big tree was integrated into the design to represent growth, strength, and the rooted nature of the establishment in the community.
- Rustic Accents: Earthy tones, and hand-drawn elements were utilized to convey the rustic charm, creating a visual connection to the warm and welcoming atmosphere.
Logo Design:
The finalized logo features a stylized, circular emblem with a serene seascape at the bottom, incorporating waves and the sun. Above, a graceful depiction of the big tree emerges, its branches extending to form a canopy that echoes the circular shape. The tree captures the essence of the actual tree within Neandro's. The chosen color palette includes blue for the sea, complemented by warm browns and green for the tree, creating a harmonious balance.
Typography:
The chosen font combines a classic and timeless feel, ensuring readability while adding a touch of sophistication to the overall branding.
Brand Applications:
- Menu Design: The logo and seaside elements are seamlessly integrated into the menu, creating a cohesive and visually appealing layout.
- Signage: The logo is prominently displayed on exterior signage, attracting passersby and conveying the restaurant's identity.
- Uniforms and Merchandise: Staff uniforms and merchandise incorporate elements of the logo, enhancing brand visibility both inside and outside the restaurant.
Outcome:
The new logo and branding successfully encapsulate Neandro's Restaurant's essence – a seaside haven, complemented by a rustic and inviting atmosphere. The cohesive visual identity now extends across various touchpoints, reinforcing Neandro's as a destination that offers not only exceptional cuisine but also a unique and memorable experience by the sea.